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El Águila

ADVERTISING - DESIGN

Billboard for brand El Águila by Sr.Reny
Illustration for brand El Águila by Sr.Reny
Billboard for brand El Águila by Sr.Reny
Illustration for brand El Águila by Sr.Reny
Billboard for brand El Águila by Sr.Reny
Billboard for brand El Águila by Sr.Reny

El Águila is a beer brand founded in Madrid in 1900 which, after being out of the market for years, began to be commercialized again by the Heineken Group in 2019.

To relaunch the beer brand, large-format images were created with an old and artisan style that made reference that made reference to the time in which it was born.

Client: Heineken group

Brand: El Águila

Agency: Sra. Rushmore

Art direction: Almudena González

Production: Rodrigo Ramos, Celia Fernández

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